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Tel: (928) 239-
Please call for hours of business which will change with the seasons.
Village Jeweler by Borrego Goldsmith, Inc. a Arizona Corporation doing business in beautiful Village of Oak Creek Sedona, Arizona
Village Jeweler
a full service jeweler in Sedona, Arizona
100 Verde Valley School Road,
Suite #108
Weber’s IGA -
Sedona, Arizona 86351
Tel:
(928) 239-
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Shopping for Jewelry
Quality vs Discount
By Denise Bowers, Jewelry & Gemology Guru -
Sedona Village Jeweler
I once saw a cartoon showing a man in a jewelry store talking to the jeweler. He asked for a priceless gemstone to give to his wife and the jeweler handed him a stone saying “I have this for $ 4.99.” The man scratched his head and said,” I don’t know” to which the jeweler replied “that’s as close to priceless as I have.”
I think that price is not what the issue is when someone is looking to buy jewelry; I think the issue is one of perceived value.
Most of the advertising that we see is focused on having the lowest price. That’s good, but what is the lowest price? When we see 50% to 75% off sales we are lead to think that is the lowest price, however we need to remember that gold and precious stones are commodities that no one, not even the miners can discount. These large '% off' sales are powerful sales tools used in marketing and do have their place making buying and selling more exciting, but the down side of this kind of marketing is that it damages our sense of value. It is true that there are grading scales to help guide us in say purchasing a diamond or colored stone and if we stick close to them these guides serve us very well.
It is a bit spooky to look for jewelry when you are looking at diamonds, (which are the most concentrated form of wealth in the world) or colored stones (some of which can be more expensive than even diamonds) and you don’t have a sense of what they are worth other than what you have seen in ads that claim a large percentage off the price.
Here is what I suggest, visit a variety of jewelry stores and compare prices on one item they all will have, with the same size stone.
The style of the item may vary but check the amount of metal used, that it is not
too thin, hollow or lightweight because these will wear out quickly, bend, drop stones
and other problems. The only advantage of thin or hollow items is that they are cheaper,
which is usually not the long-
After talking with your jeweler you will get a sense of value and probably see that the discount diamond and lowest priced pieces are not really the items that you want to buy for the special occasions like a marriage or college graduation that you will cherish for a lifetime.